Every band needs a one-pager

A one-pager is a single PDF that fits on one page, and it is the thing you send when somebody asks you to tell them more. Not a press kit, not a website, just the page a booker actually wants when they have forty bands competing for four slots and about ninety seconds to decide.

On it goes the band name and where you are from, the members and what they play, a description you can read in two sentences, your three best songs with links straight to them, one good photo, a stage plot or input list, and an email and a phone number. That is the whole thing. Most bands skip it and send a streaming link instead, and the booker does not open the streaming link. They open whatever loads first, scan for the date you said you were free, and move on.

The reason it works is partly that it makes you easy to deal with and partly that it forces you to make decisions. Three songs instead of the whole catalogue. Two sentences instead of a manifesto. One photo instead of a gallery. Write it once, keep it as a PDF rather than a link that might break in two years, update it every six months or so, and send it as an attachment rather than something the booker has to click through to find.

Bands who do this get more shows. Not because their music is better than anyone else's, but because you have made it easy to say yes to them, and most of the time that is the entire difference.

Love,
Marten